AUTHOR BIOGRAPHY
Lawrence L. Allen is a senior international business executive,
leadership consultant and author with a twenty-year track
record building branded consumer product businesses in China
for leading multinational companies. For seven years, Allen
was a foot soldier on the front lines of China’s “chocolate
war,” first as an executive with Hershey, and later Nestlé. He
is a graduate of Thunderbird School of Global Management,
where he began his China studies and earned his MBA in
International Business Management. He is a bi-cultural
Mandarin Chinese speaker and lives in Beijing, China.
lawrence.allen@chocolatefortunes.net
leadership consultant and author with a twenty-year track
record building branded consumer product businesses in China
for leading multinational companies. For seven years, Allen
was a foot soldier on the front lines of China’s “chocolate
war,” first as an executive with Hershey, and later Nestlé. He
is a graduate of Thunderbird School of Global Management,
where he began his China studies and earned his MBA in
International Business Management. He is a bi-cultural
Mandarin Chinese speaker and lives in Beijing, China.
lawrence.allen@chocolatefortunes.net
Publisher
AMACOM Books
1601 Broadway, New York, NY 10019
www.amacombooks.org
http://www.amacombooks.org/book.cfm?isbn=9780814414323
AMACOM Books
1601 Broadway, New York, NY 10019
www.amacombooks.org
http://www.amacombooks.org/book.cfm?isbn=9780814414323
© 2010 Lawrence L. Allen
All Rights Reserved
Printed in the United States
All Rights Reserved
Printed in the United States
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www.veritasliterary.com
