Advance Praise for Chocolate Fortunes:
“No consumer goods company can call itself ‘Global’ without having a meaningful
presence in China: a must-win market for long-term survival! Lawrence Allen has
the inside scoop on how our iconic chocolate brands fared within the rapid
development of China’s retail industry over the past thirty years. Chocolate
Fortunes reveals lessons that aren’t taught in business schools and that could
apply to any consumer goods company that ever struggled with, or dreamed of,
success in the world’s biggest market!”
— Michael Wong, Regional Vice President–Asia Pacific, Wm.
Wrigley Jr. Co. (retired)
presence in China: a must-win market for long-term survival! Lawrence Allen has
the inside scoop on how our iconic chocolate brands fared within the rapid
development of China’s retail industry over the past thirty years. Chocolate
Fortunes reveals lessons that aren’t taught in business schools and that could
apply to any consumer goods company that ever struggled with, or dreamed of,
success in the world’s biggest market!”
— Michael Wong, Regional Vice President–Asia Pacific, Wm.
Wrigley Jr. Co. (retired)
“With a balanced focus on business, culture, and history, Lawrence Allen explains successes and failures
in adapting global strategies in China’s complex market in a way that redefines ‘think global, act local.’
Chocolate Fortunes is a must-read for today’s international executive seeking to understand
China.”
— William Tung, Vice President of International Sales and Operations, Columbia
Sportswear
in adapting global strategies in China’s complex market in a way that redefines ‘think global, act local.’
Chocolate Fortunes is a must-read for today’s international executive seeking to understand
China.”
— William Tung, Vice President of International Sales and Operations, Columbia
Sportswear
“Chocolate Fortunes provides a fascinating and entertaining account of chocolate companies’ ventures
into China and how they faced the opportunities and challenges there. With a clear understanding of the
vital human element required to succeed in China, Lawrence Allen offers critical observations for any
company engaged in or about to explore the China market. It is required reading for our global team of
professional consultants.”
— Joanne and Scott Ulnick, Managing Partners, Ducker Worldwide, Strategic
Market Research and Consulting
into China and how they faced the opportunities and challenges there. With a clear understanding of the
vital human element required to succeed in China, Lawrence Allen offers critical observations for any
company engaged in or about to explore the China market. It is required reading for our global team of
professional consultants.”
— Joanne and Scott Ulnick, Managing Partners, Ducker Worldwide, Strategic
Market Research and Consulting