OVERVIEW
Could there be a more intriguing East-meets-West story than one about the
introduction of chocolate—that very symbol of Western indulgence—to legendarily
austere China?
As China comes into its own as a world economic power, a new, huge consumer
class is emerging, hungry for all things Western. In this land where twenty-five
years ago most of the population had never tasted chocolate, five icons of Western
business are now slugging it out in a battle royal to see which will become the
Emperor of Chocolate in China.
introduction of chocolate—that very symbol of Western indulgence—to legendarily
austere China?
As China comes into its own as a world economic power, a new, huge consumer
class is emerging, hungry for all things Western. In this land where twenty-five
years ago most of the population had never tasted chocolate, five icons of Western
business are now slugging it out in a battle royal to see which will become the
Emperor of Chocolate in China.
“Chocolate Fortunes offers the first inside look at the battle for China’s newfound chocolate addiction.
The book devotes individual chapters to each of the five major players—Hershey, Nestlé, Cadbury, Mars,
and Ferrero—and the trials they face as they attempt to dominate their market in an enigmatic and still-
developing economy. More broadly, Chocolate Fortunes examines the unique opportunities and
challenges inherent in the Chinese business universe.
Probing not only the economic, political, and cultural conditions that have given rise to a seemingly
insatiable new market, the book delves into the mystique of chocolate itself and how it captivates not
just the Chinese, but people all over the world.
The book devotes individual chapters to each of the five major players—Hershey, Nestlé, Cadbury, Mars,
and Ferrero—and the trials they face as they attempt to dominate their market in an enigmatic and still-
developing economy. More broadly, Chocolate Fortunes examines the unique opportunities and
challenges inherent in the Chinese business universe.
Probing not only the economic, political, and cultural conditions that have given rise to a seemingly
insatiable new market, the book delves into the mystique of chocolate itself and how it captivates not
just the Chinese, but people all over the world.